We hear from many properties on a daily basis that they’re frustrated at the sheer amount of commission they pay out to OTA’s such as Booking.com each and every month. Despite their offers and incentives to entice guests to book direct through a variety of different means, they still end up with bookings through the OTA instead. Sound familiar? Read on.
OTA’s spend millions of dollars every month in online advertising and even have the gall to run ads directly against you using your property name keywords! This often results in them displaying above your own organic website listing in the search results, and most times with an ad written closely to resemble your property title and description.
This creates a problem as potential guests searching for your property inadvertently end up on the OTA website instead, with the end result in many cases being a direct booking lost.
Search your own property on Google now and see if the OTA's appear above your own website in the search results. If you're listed on any of the major OTA's then chances are they'll be advertising against you! This is where the problem starts.
Most accommodation providers we speak with say they feel it’s worthless trying to advertise against the OTA’s because they’re just too big or they don’t have the budget to compete with them.
Maybe you’ve tried Google Ads in the past and haven’t achieved great results, or your conversions weren’t high enough, or your bid costs were through the roof? Sound familiar?
As an accredited Google advertiser we can make the process of running a cost effective and results proven campaign viable. With the size and strength of our agency account we can ensure you compete directly with the main OTA's with a much more targeted campaign achieving far greater results!
Google advertising is something our agency does very well and we've been helping properties all over Australia achieve more direct bookings, make higher profits, and reduce their reliance on the OTA’s through an effective Google Ads campaign we’ve quietly mastered over many years!
Our Google Ads Discovery campaign has been specifically developed to help saturate the market giving you maximum online exposure, far and above what the OTA’s can achieve in comparison for your property.
Best of all the campaign is suitable for all accommodation types, and is results proven Australia wide for hotels, motels, holiday apartments, caravan parks, bed & breakfasts and farm stays.
It costs less than you think to run an effective campaign, so if you'd like to regain that lost OTA commission why not give us a call today to discuss a tailored campaign for your property.